How writing blogs helps to improve your SEO strategy

Written by Lauren, Digital Marketing Executive

In the noisy competitive world of digital marketing, blogging should be a vital element of your strategy, to help strengthen your online presence. Blogs aren’t just a way to share insights, they can enhance your Search Engine Optimisation (SEO) efforts. Here are a few top tips on how to leverage your SEO using blogs.

Show your Website is Worth Indexing 

Search engines prioritise fresh, updated content and writing engaging blogs is the best way to keep your site dynamic. Regularly publishing, signals to search engines that your website is active, relevant and worth indexing. When writing your blogs, please do bear in mind that research has suggested any AI generated content, doesn’t hold much credibility.

My top tip: Think about what your audience would like to know and construct a blog to address their pain points. Aim to publish quality blogs over quantity.

Boost Visibility.

Blogs allow you to naturally incorporate keywords and phrases that your target audience are searching for. This increases your chances of ranking higher in search engine results pages (SERPs).

My top tip: Use reliable tools like Google Keyword Planner to identify high-performing, relevant keywords and integrate those into your paragraphs.

Insightful Content May Attract Quality Backlinks

Quality blog content often attracts backlinks from other websites, enhancing your site’s authority in the eyes of search engines. Backlinks act as endorsements, indicating that your content is valuable and credible.

However, keep an eye on any websites that backlink to your content. If that site is of low quality (for example spammy looking), then this can reverse the effect of endorsing your site. If this does happen, you have the right to get in contact to ask for the backlink to be removed.

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Planning social media content? Turn blog headings into graphics to share on your socials!

Depending on your audience, LinkedIn and Instagram are ideal platforms where people enjoy reading valuable information. While sharing on socials doesn’t directly impact SEO, positioning yourself as a thought leader in the industry, encourages engagement which could lead to an increase of backlinks from your audience’s website when they write a similar blog.

Overall, writing blogs is an essential element of any robust SEO strategy. By delivering valuable content, using keywords, and fostering engagement, blogs can significantly boost your site’s visibility and authority. Remember, impactful blogging isn’t just about attracting website traffic, it’s about creating valuable content which can encourage brand advocacy.

Reach out to AE today for a free 30 minute consultation, to see how our team of digital specialists can elevate your brand and your online presence through blogs and more!