How writing blogs helps to improve your SEO strategy
- Associate Events
- Apr 4
- 2 min read
Updated: Apr 29
Written by Lauren, Digital Marketing Executive
In the noisy competitive world of digital marketing, blogging should be a vital element of your strategy, to help strengthen your online presence. Blogs aren’t just a way to share insights, they can enhance your Search Engine Optimisation (SEO) efforts. Here are a few top tips on how to leverage your SEO using blogs.
Show your Website is Worth Indexing
Search engines prioritise fresh, updated content and writing engaging blogs is the best way to keep your site dynamic. Regularly publishing, signals to search engines that your website is active, relevant and worth indexing. When writing your blogs, please do bear in mind that research has suggested any AI generated content, doesn’t hold much credibility.
My top tip: Think about what your audience would like to know and construct a blog to address their pain points. Aim to publish quality blogs over quantity.
Boost Visibility.
Blogs allow you to naturally incorporate keywords and phrases that your target audience are searching for. This increases your chances of ranking higher in search engine results pages (SERPs).
My top tip: Use reliable tools like Google Keyword Planner to identify high-performing, relevant keywords and integrate those into your paragraphs.
Insightful Content May Attract Quality Backlinks
Quality blog content often attracts backlinks from other websites, enhancing your site’s authority in the eyes of search engines. Backlinks act as endorsements, indicating that your content is valuable and credible.
However, keep an eye on any websites that backlink to your content. If that site is of low quality (for example spammy looking), then this can reverse the effect of endorsing your site. If this does happen, you have the right to get in contact to ask for the backlink to be removed.
Planning social media content? Turn blog headings into graphics to share on your socials!
Depending on your audience, LinkedIn and Instagram are ideal platforms where people enjoy reading valuable information. While sharing on socials doesn’t directly impact SEO, positioning yourself as a thought leader in the industry, encourages engagement which could lead to an increase of backlinks from your audience’s website when they write a similar blog.
Overall, writing blogs is an essential element of any robust SEO strategy. By delivering valuable content, using keywords, and fostering engagement, blogs can significantly boost your site’s visibility and authority. Remember, impactful blogging isn’t just about attracting website traffic, it’s about creating valuable content which can encourage brand advocacy.
Reach out to AE today for a free 30 minute consultation, to see how our team of digital specialists can elevate your brand and your online presence through blogs and more!
Absolutely agree—blogging is a powerful tool for boosting SEO and building brand authority. I’ve seen firsthand how publishing niche, evergreen content can drive consistent traffic. For example, on my site I recently shared a guide on choosing matching earrings for blue dresses, which not only helps readers find the perfect earrings for dress occasions but also strengthens long-tail keyword relevance like earrings for blue dress. It’s amazing how targeted blog posts can elevate both user engagement and search visibility when done right.
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This post nails the importance of blogging as a strategic SEO tool—fresh, relevant content not only boosts visibility but signals credibility to search engines. The emphasis on authentic, well-crafted writing is especially timely as AI-generated content becomes more common. In corporate training and employee development, we see similar principles at play: consistent, high-value communication builds trust and drives engagement. For organizations looking to elevate their internal and external messaging, visit here to explore tailored solutions that turn content into impact. Because in both SEO and leadership, substance wins.
Great insights shared in this article! I completely agree that a strong digital marketing strategy starts with choosing the right partner. I’ve had a similar experience working with a seo company in brampton that helped us improve our rankings and drive targeted traffic effectively.