scope.
Co-ownership is a popular model for holiday homes and private planes. AE was approached to bring to market an innovative shared ownership business for luxury vehicles, the first of its kind in the UK. The concept makes 'dream' classic and hyper cars more accessible to more people, with all the admin and maintenance managed for the owners.
To bring the company to life required Brand Development, Digital, Marketing & PR, and Events.
We launched this UK-first company before supercar season.
challenge.
Develop an original, premium, and luxury automotive brand
Create digital and offline assets to promote a UK-first concept
Launch the company ahead of 'Supercar season'
delivery.
The first stage for AE was to identify the target audience and personas, then develop a complete brand, including company name, logo, strapline, colours, tone of voice, values and key messages that would resonate.
The preferred choice of name, 'Vreini', came from the Old Norse for stallion, alluding to the horsepower required to climb England's steepest pass for the beautiful views and social point at the summit.
AE created a stunning website reflecting the luxury brand and prestigious vehicles, with the purpose of educating visitors on co-ownership as well as generating leads.
Mapping the customer journey and key touch points enabled the creation of striking and bold website that communicated key messages and details in a simple, clear manner, while simultaneously mirroring the thrill of owning luxury vehicles. Two outstanding brochures for offline communications (one for partnerships, one for customers) were developed in tandem.
The Vreini public launch entailed negotiating a prime exhibition stand at a luxury lifestyle expo that aligned with the personas. With a Ferrari Roma and branded assets to catch attention and stimulate intrigue, the team generated leads to purchase a share and media interest in the innovative brand.
AE continues to deliver Marketing & PR, Digital, and Cultivation.
results.
Brand and website launched
36 Qualified leads
5 media outlets interested
100 Organic search results
290 Unique website visitors
*up to 30 days after event launch
a little duck told me.
"The team did a fantastic job and we’re looking forward to the journey Vreini will take in the future"
Alister de Ternant MD, Vreini
get in touch.
