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scope.
In December 2022, AE was commissioned to develop and take to market an innovative pain management clinic in Leicester. The client - a team of qualified, medical professionals - wanted to provide affordable, alternative treatments and services for patients who were struggling to get results through the public healthcare system.
The scope comprised Brand Development, Marketing and PR, Events, Digital, and Cultivation.
Building trust was the secret to launching this innovative business.
challenge.
Successfully develop and take to market a completely new health clinic brand
Educate the audience on innovative treatments not seen before
Build trust between the clinicians and patients
Cultivate consultations and sales for a range of innovative treatments
delivery.
AE set about developing a brand that reflected a high-end, London-vibe clinic, creating a distinct logo, sophisticated colour palette, and new premium name for an expanding service proposition. Thus Healand Clinic was born.
As the products and services expanded, so did the differing target audiences, each requiring a bespoke marketing strategy - aligning personas, key messages, and channels for maximum impact. The team built a comprehensive website, set up social media accounts and created marketing materials for online and offline media before the launch.
The following months comprised digital and PR campaigns to raise awareness of the clinic opening, educate on the treatments available, and convert bookings for consultations. AE repurposed content, developed case studies, and cultivated media and partnership opportunities to ensure a continued pipeline of website visitors, enquiries, and bookings.
results.
12 pieces of PR coverage
6 Awards & accreditation
Enquiries from 5 countries
14 influencers cultivated
55 five star reviews
*within 12 months of opening
a little duck told me.
"AE delivered a complete brand and marketing strategy for us to launch the business. Our success today is thanks to all their hard work and creative ideas."
Dr Omar Babar MD, Healand Clinic
