Case Study - ETC Finance

ETC Finance.

case study.

scope.

ETC Finance wanted a fresh, vibrant, and engaging new website that reflected their approach to accountancy and to win new clients.

Their current site was outdated, lacked functionality, and was perceived as dry.

AE had exactly the right team for this job following other recent brand developments.

This project used the expertise of Brand Development, Marketing, and Digital.

We used customer insights to create a vibrant new website.

challenge.

Create a refreshed brand

Develop and build a new website in line with the new brand

Increase key metrics through usability, accessibility, & SEO optimisation

delivery.

After reviewing the current website and competitor websites, and conducting stakeholder research, the team developed a quirky new brand featuring an ostrich, based on the insight that business owners often 'bury their heads in the sand' when it comes to finances.

Keeping the same logo, AE developed new colours, assets, strapline, and messaging that would stand out within the accountancy industry.

Keeping the customer's needs front and centre, and drawing on key motivations, the team built a clean website denoting the services available and team members.

Clear, easy to access call-to-actions feature prominently for times when clients need urgent support.

Updated copy, iterations of the ostrich, and innovative animations gives a fresh take on accountancy, while still delivering on audience expectations in their search for an accounting firm.

The website was optimised for desktop and mobile devices, based on customer insights, alongside a comprehensive SEO audit, to deliver a complete user experience.

results.