Get the right people to your event, how to build your event attendance.
Building a healthy event attendance is something that concerns every business when planning an event, especially when budgets and targets are a factor to consider. Your event needs to reap the desired rewards, and that can only be achieved when you have enough and the right people there. With great project managers and experience hosting a wide range of different events, we’ve put together some of our best tips and tactics to boost your event attendance.
Location, location, location
Location plays a huge part in building your attendance and getting people to your event. There are obvious factors to consider such as transport links, parking in the area, and distance you’re asking your attendees to travel, but location is a lot more than just practicalities. By choosing a unique venue and location, more people will be drawn to your event and get excited by the thought of attending.
Try hosting your event in a renowned venue which people may not usually get the chance to visit, or hold your event outdoors, embrace the natural light, and show off the surroundings of your local area.
Media coverage
Media coverage is a great way of ensuring news of your event reaches the biggest, and more importantly, the right audience. Media coverage of your event can come in three forms, paid, owned, or earned media. Paid media covers everything that, unsurprisingly, has to be paid for - this can include boosted social media posts and google ads, which all can be targeted to reach the correct people. Owned media covers other content that you publish on these channels organically. Owned media is a great way to build the foundation of your event as people look to learn more.
Finally there is earned media, arguably the most important. Earned media provides a platform to reinforce the credibility of your event through trustworthy third party media outlets - such as industry magazines, reviews, and news coverage. Getting you the right PR and media coverage is something we pride ourselves on here at Associate Events with a highly experienced marketing communications and PR team. We can help you earn the coverage you need.
Be unique and innovate!
It’s likely that your attendees are tired of the same old corporate events, being spoken to over a PowerPoint with no real interaction. That’s why it’s now more important than ever as the events industry takes off again, to be unique and innovate! If your event consists of multiple interactive activities, networking opportunities, and fun activities that will allow your attendees to have new memorable experiences - more people will be attracted to the event and willing to set the time aside to get involved.
Planning ahead
If you want to fill your event, planning ahead and getting a head start is crucial. When planning an event, thought goes into what each attendee can individually bring to the event. You don’t want to miss out on having important people in the room because you left it too late and they’re diaries are all blocked out! By getting news about dates as early as possible, you encourage people to mark the calendars and keep the date clear to attend your great event. All hope is not lost if you have left your event last minute and our great project managers will still be there to help you plan a stellar event, but we highly recommend not doing this!
All these tips are lessons we’ve learnt over the years and practice day to day through all of our services, from event management and planning to PR. If you’re planning an event and have concerns surrounding numbers of attendees, or just want some help and advice, get in touch with us today and we’re sure our concept to delivery services will meet your needs!